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X Bans Reward-Based Posting to Curb Spam, Crypto Community Adapts

X Bans Reward-Based Posting to Curb Spam, Crypto Community Adapts

Author:

Global Cryptocurrency

Published:

2026-01-16 17:13:02

20

3

BTCCSquare news:

X, formerly Twitter, has updated its API policies to prohibit apps that incentivize content creation through token or cash rewards. The MOVE targets AI-generated spam and low-quality engagement, drawing praise from prominent figures like Y Combinator's Paul Graham, who labeled automated replies a "plague."

InfoFi projects—platforms compensating users for viral content—are pivoting abruptly. Kaito abandoned its token reward model for influencer marketing, while Cookie DAO announced a shutdown. Despite the crackdown, X reaffirmed support for non-incentivized crypto and Web3 use cases.

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